The Impulse humbucker is a full, tight pickup that embraces down-tuned guitars but can also handle medium-gain applications for full, muscular, rock-mids.

"A finely tuned pickup for the lowest tuned player." Josh Smith

One of the founding members of 'Northlane', guitarist Josh Smith explains exactly what to expect from his signature pickups:

"The neutral and broad sounding midrange of this set seems to work well in just about anything and act to enhance the natural voice of the guitar without adding any offensive frequencies. While designed for my uses and excelling in baritone guitars, Les Paul guys, especially ones using big strings will love the clarity without anything too bright sticking out and the low-mids getting too cluttered. Progressive players will love the versatility and harmonic richness. Down-tuned metal players will love the fullness and tightness they get without any mud, especially if they're using an amp with a thick low-midrange. People playing in open or alternative tunings with a lot of range will like the consistency in tone, compression and feel between registers. Rock players will love the full and muscular mids of the humbucker and how it handles medium gain applications. Pedal junkies will love how they take to overdrive, fuzz, modulation and time based effects without getting lost.”

"The thing about the Impulse set that I like the most is that they're real players’ pickups and although designed for me, they don't sway towards any particular genre of music. Just about anyone can buy these pickups and get a lot out of them in most applications. Whether you're a lead player with red-hot chops, or the rhythm player holding down the meat and potatoes, Strat or Les Paul, or baritone 7 string like me, the Impulse set has something to offer to you."